Times why this kolaveri

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Follow us on. Living and entertainment iDiva MensXP. All rights reserved. Whatever the medium, the content has to be such. The TV commercials that get everyone talking, are they not 'viral'? Anything can go viral, even an e-mailer. The idea is the key.

Virals are not born, they are made. The idea has to grab you. One of our very successful virals has been Adultdost for Tata Sky an e-mailer. The three main qualities needed to go viral are: 1. The Content: The idea and the execution are critical.

At times, something unexpected too has the potential to spread. Kolaveri, incidentally, was one such piece of content, completely unexpected but it still connected. The Impetus: It is provided either via advertising or by piggybacking on a popular social media person's feed. This need not be a celebrity but any "popular" social media individual whose views are followed by many. Such people introduce the content to a larger audience.