Know your meme does anyone

The site became massively popular, and by , it was far more wide-reaching and beloved than the original web series. Who is issuing these and making these happen? He failed, he says, but he loved it. When Know Your Meme first started hunting for metadata and explaining memes with linear timelines that people outside the subculture could understand, the reaction was hostile — the knee-jerk reaction of a somewhat seedy community that resisted increased visibility on its more distasteful content.

Kim says the site suffered DDoS attacks constantly and that the offices would often receive deliveries of empty pizza boxes — a vague and kind of silly threat, but a threat all the same. He and Rountree describe the company culture at the time as an atmosphere of paranoia and competing egos, which they attribute to Baron.

Things were falling apart, and he was the reason. He and his friend Patrick Davidson quit the next day. The only person who threatened the deal was Andrew Baron. One of the terms of the acquisition was that Baron would have to give back-pay to all of the employees. But amid all the turmoil, Kim and fellow intern Don Caldwell were kept on. Cheezburger saved the site and paid them salaries. The purview of Know Your Meme expanded to popular culture and broader internet phenomena — including politics.

When Cheezburger was acquired by Literally Media in April , not a lot changed. There are vague editorial plans written in dry erase marker on the windows, a few bags of parmesan crackers, some cans of lentil soup. A bulk box of American Spirits, a coffee maker. Everybody who currently works at Know Your Meme ended up there pretty much the same way: by accident, or because they had nothing better to do. It kinda sucks. Her background was in information science, and she sees the site as a library.

Memes and pop culture go hand-in-hand now. New memers need [ Know Your Meme ] as [a] resource to know what rage comics were, how lol-speak and image macros came to be. Kim loves wholesome memes, which have taken over Tumblr and bloomed in a huge subreddit in the last few years. Most good things on the internet are hard to evaluate on their own terms: is this only good because everything else is so bad?

Can it be good if it needs the bad things to make sense? The elephant in the room during every conversation about meme culture in is, of course, the election — when the grossest monsters of 4chan and Reddit came out from under the bed and baffled the public — and Gamergate , the harassment campaign that preceded it.

Major platforms have spent the last several years trying to figure out how to battle neo-Nazi political action, which is something that sounds surreal no matter how many times you write it down. Associate editor Matt Schimkowitz remembers hunting down the origins of a recent meme that shows a car veering off an exit ramp on three wheels, a seemingly innocuous image that blew up quickly because you can caption it with basically anything.

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